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Test Project 02

Project Name：
“放语空”品牌重塑

茶山之景
小雪之后
The logo of Fang Yukong captures the fusion of tradition and modernity, blending architectural forms with mountain landscapes. Centered around
a mountain silhouette and abstract structural lines, it embodies a dialogue between contemporary design and nature. The character "空" is integrated through negative space, reflecting a balance of solid and void.

Dedicated to the wilderness, Fang Yukong represents Cultural Tourism 4.0
offering relaxation, reading, and healing. It is an eternal dialogue between architecture and nature, where life finds buoyancy in the balance between weight and lightness.
在logo的设计中，我希望表达出放语空“传统与现代相结合”的主旨，把放语空最有特点的房屋结构与原始的村落和自然风景相结合，想要传达出”放语空是一场与山川共生的建筑絮语“。

为了体现放语空作为以青瓦房与竹林、远山的共生为特点的建筑艺术集合体，整体LOGO以山形轮廓为基底，融入抽象化的建筑线条，体现“当代建筑与自然乡村的对话”；通过开放的圆形结构和矛盾空间设计，将“空”字以留白或负形处理融入整体的设计中，体现虚实结合的艺术感，同时与建筑隐匿于云雾间的隐约感。

放语空想要献于独特的山野之境。在文旅4.0的叙事里，我们拆解钢筋森林的困局，以放空疗愈焦虑，以阅读托起心灵，在云端重构返璞归真的坐标系。放语空，一场建筑与山川的永恒絮语，在重与轻的辩证中，让生活重新学会漂浮。