Rue's World
[CONTACT]
Wechat：Lyricl2day
Project Name：
peapea轻食
"The Vitality of Plants, The Breath of Health."
It embodies a philosophy of "light burden, high energy,"
expressed through an abstract logo of leaves and airflow with dynamic lines.
The brand identity features a cherry blossom pink for a sense of warmth and modernity.
植物的天然形态为灵感原点，融合水珠的轻盈感与几何线条的现代感，传递“轻负担、高能量”的品牌哲学。将peapea字母抽象为叶片与气流交织的符号，动态线条体现轻盈流动感。主色系采用了低饱和度樱花粉，让品牌更有温度。