Rue's World
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新加坡“Liho”奶茶品牌重塑&升级
Our logo cleverly transforms the letters L, I, H, O into a friendly, waving the
figure: 'L' forms the head, 'I' the waving arm, 'H' the body, and 'O' the hand. This captures the brand's welcoming spirit with the simple, communicative philosophy: "text as image, image as communication."
The supporting patterns draw inspiration from Singapore's traditional Nanyang culture—such as ocean waves and palm leaves—blended
with urban energy.
These flowing curves, reminiscent of smiles, clinking cups, or dancing ribbons, extend the joyful gesture of our waving figure into a versatile, expanding visual language.
我们的核心标识是通过字母的解构与重组，以LIHO四个字母为骨，“L”化作圆润头部，“I”化为上扬挥手的手臂，“H” 构成身体支撑结构，“O”化作小人的左手,勾勒出一个招手小人的灵动形象,让挥手瞬间成为独特视觉锚点,实现 “文字即形象，形象即沟通” 的设计哲学。挥手姿态是品牌 “友好” 内核的视觉转译。让挥手瞬间成为独特视觉锚点。
在辅助图形的设计中，我们以新加坡南洋文化中涌动的海浪、摇曳的棕榈叶为灵感，结合现代都市的活力节奏，创造出一系列灵动流畅的曲线图形。这些线条如微笑的弧度、碰杯的涟漪、舞蹈的绸带，将品牌核心符号一一招手小人的欢快姿态，延伸为可无限延展的视觉语言。
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